What is the Dutch Auction?


FloraHolland is a flower auction company located in Aalsmeer, Naaldwijk, Rijnsburg, Venlo, Bleiswijk and Eelde. Together, the auction houses are home to the largest flower auction in the world. Well over 20 million flowers and plants of over 20,000 varieties are sold at FloraHolland every day.

FloraHolland Facts

The figures about  FloraHolland are unbelievable. 90% of Dutch flower trade takes place at FloraHolland. The auction houses have around 5000 members, 9000 suppliers, 3500 customers and 4500 employees. Dutch floricultural business creates 250.000 full time jobs for people worldwide, directly as well as indirectly.

Premier Blenheim

We buy a lot of our dutch flowers through Premier Blenheim, they are a large buyer at the dutch auctions and this helps us keep our prices low.